The Charli D'Amelio Born Dreamer perfume is a new fragrance from the social media influencer for fans to incorporate into their collection of scents this summer.
The perfume is reported to feature a top note of juicy pear along with a hint of jasmine before leading to a sugary heart. The fragrance is paired with soft musk to help balance out the sweetness to ensure it's not too overpowering. A touch of cedar wood further helps to add aromatic complexity.
The Charli D'Amelio Born Dreamer perfume is priced at $48 per 50ml bottle and is available from Ulta Beauty. The fragrance was created by D'Amelio herself and France-based fragrance manufacturer Robertet, and is formulated to be wearable yet distinctive.
Social Media Influencer Perfumes
Charli D'Amelio Born Dreamer Has Notes of Pear and Jasmine
Trend Themes
1. Social Media Influencer Fragrances - The rise of social media influencer-branded perfumes presents opportunities for fragrance manufacturers to collaborate with influencers and co-create unique scents for their followers.
2. Celebrity-branded Perfumes - Celebrity-branded perfumes continue to be popular among consumers looking to incorporate their favorite influencers or celebrities into their lifestyle, providing opportunities for influencers to expand their brand beyond social media.
3. Personalization and E-commerce - The ease of e-commerce combined with consumers' desires for unique and personalized products present opportunities for fragrance manufacturers to develop online platforms where customers can create custom scents and purchase influencer-branded fragrances.
Industry Implications
1. Fragrance Manufacturing - Fragrance manufacturers can tap into the growing demand for unique and personalized scents by collaborating with social media influencers and celebrities to create fragrances that align with their values and appeal to their followers.
2. E-commerce - E-commerce platforms can provide a space for fragrance manufacturers and influencers to sell their co-created fragrances to interested customers in a convenient and accessible way.
3. Social Media Marketing and Advertising - As the popularity of social media influencers and their brands continues to grow, fragrance manufacturers and marketers can leverage influencer marketing and advertising strategies to promote the latest celebrity-branded perfume releases to consumers.