The Chapel Down Pinot Noir Gin is reported to be the world's first spirit that is made from distilled Pinot Noir grape skins to create a distinctly aromatic liquor for consumers to appreciate.
The spirit is infused with juniper, coriander, rose buds, dried red berries, rosehip, citrus fruits, Angelica and grains of paradise for a libation that is refreshing yet delicate. The premium packaging for the gin makes it something of any experience therein that features an opaque upper and a clear beveled lower section to convey the rare nature of the drink.
Managing Director of Chapel Down Wine & Spirits Mark Harvey spoke on the new libation saying, "Chapel Down Pinot Noir Gin has all the attributes to become a superstar product within our range. Stunning to look at, the pink frosted bottle comes in the same D&AD design-awarded form as our Bacchus Gin and Chardonnay Vodka."
Aromatic Grape Skin Gins
The Chapel Down Pinot Noir Gin is the First of its Kind in the World
Trend Themes
1. Grape Skin Spirits - Innovative spirits made using grape skins as the base ingredient have the potential to create unique and aromatic flavors that appeal to consumers looking for new taste experiences.
2. Premium Packaging - Innovative and visually appealing packaging designs enhance the perceived value of products like the Chapel Down Pinot Noir Gin and can attract consumers seeking premium products.
3. Hybrid Beverages - The blending of different types of alcohol such as wine and gin to create hybrid beverages is an emerging trend that can attract consumers looking for new and unique drinking experiences.
Industry Implications
1. Craft Spirit Distilleries - The use of unique ingredients and innovative techniques such as using grape skins as the base ingredient can attract consumers to craft spirit distilleries that offer a wide range of distinct and stylish beverages.
2. Luxury Goods - The premium packaging of unique beverages like the Chapel Down Pinot Noir Gin targets consumers seeking luxury goods that offer a high-end and exclusive consumer experience.
3. Wine and Spirits Retailers - The popularity of hybrid beverages and unique spirit blends like the Chapel Down Pinot Noir Gin creates opportunities for wine and spirits retailers to diversify their product offerings and attract consumers looking for new drinking experiences.