What a clever little creature of nature a chameleon is, and how clever the marketing team at Ray-Ban’s is for making this short clip featuring a chameleon changing shades to electro beats when it comes in contact with their fun colored shades.
I have never actually seen a chameleon change color like this in real life, which at first made me convinced it was a fixed photoshop advertising campaign. But towards the end, I'm not so sure. After all, nature can do amazing things. What do you think?
Sunglass Lizards
The Super Ray-Ban Chameleon Changes Color on Contact
Trend Themes
1. Color-changing Accessories - Disruptive innovation opportunity: Create accessories that change color based on contact or environmental factors.
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3. Interactive Advertising - Disruptive innovation opportunity: Develop interactive ads that engage customers and evoke curiosity.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Integrate technology into fashion accessories to create unique and interactive experiences.
2. Marketing and Advertising - Disruptive innovation opportunity: Explore creative and nature-inspired marketing strategies to captivate audiences.
3. Consumer Electronics - Disruptive innovation opportunity: Incorporate color-changing technology into electronic devices to enhance user experiences.