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A Scintillating Chanel No.5 Adorns the Musee d'Orsay

Bling lovers, art lovers and Paris lovers, prepare to see high-end luxury, culture and art become one as a scintillating Chanel No.5 adorns the Musee d'Orsay.

From January 6-28, 2010, over 2,890 square feet of the historical museum's walls will be covered with a blinged out Chanel No.5 flacon. Made from approximately 1,200 hand-assembled sequins, the Chanel No. 5 that is to adorn the Musee d'Orsay will become a sparkling diamond amongst an ancient city.
Trend Themes
1. Luxury Art Collaborations - More luxury brands will collaborate with museums and cultural institutions for immersive, high-end experiences.
2. Interactive Advertisements - Advertisers will continue to push the boundaries of traditional advertising by creating interactive and visually stunning installations.
3. Scented Marketing - More brands will incorporate scent as a marketing tool to enhance their brand image and create unique sensory experiences.
Industry Implications
1. Luxury Goods - Luxury brands will see an opportunity to collaborate with cultural institutions to create immersive, high-end experiences, driving brand awareness and engagement.
2. Advertising and Marketing - The advertising industry will see an opportunity to create visually-stunning and interactive installations to capture consumers' attention in new and unique ways.
3. Fragrance - Fragrance companies may benefit from incorporating scent as a marketing tool to enhance brand image and create unique sensory experiences that leave a lasting impression on consumers.

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