The CHANEL Couture Video was released to correspond with the fashion house’s Couture Fall/ Winter 2015 runway show. The video short depicts the detailing behind each look. CHANEL couture is famous for its attention to detail and craftsmanship.
In the short film, supermodels Kendall Jenner and Lindsey Wixson wear the collection around Coco Chanel's apartment. The scene then cuts to dressmaker's hand beading hemlines, creating plastic flowers and embroidering bouquets of organza.
Couture Week showcases the most expensive garments of the brand's label. CHANEL couture garments cost upwards of $100,000 — the price of a luxury car. The intricate detailing at CHANEL reminds consumers the importance of luxury brands and their influence over 'fast fashion' factories like Zara and H&M.
Parisian Couture Films
The CHANEL Couture Video Shows You Why That Dress Costs Over $100,000
Trend Themes
1. Couture Week Emphasis - Couture Week highlights the importance of luxury brands and justifies their high prices for consumers.
2. Attention to Detail - Attention to detail is crucial in the couture industry and can be a disruptive innovation opportunity for brands looking to distinguish themselves.
3. Couture Runway Videos - The use of videos like CHANEL Couture's can enhance the experience of the consumer and offer a new approach to showcasing collections.
Industry Implications
1. Luxury Fashion - Luxury fashion brands have an opportunity to showcase their attention to detail and justify their high prices to consumers during Couture Week.
2. Fashion Manufacturing - Attention to detail is important in any fashion manufacturing process, and can be a disruptive innovation opportunity for brands looking to improve their craftsmanship.
3. Fashion Media - Fashion media has an opportunity to enhance the consumer's experience and engagement through the use of high-quality, informative fashion videos like CHANEL Couture's.