Champion's Artist Series collaborated with a series of graphic illustrators to produce unique T-Shirts that "showcase the integrity and heritage of Champion whilst putting a spotlight on graphic artists who embody what is now and what’s next."
The collection tapped Jean Jullien, Jody Barton and Yu Nagaba and resulted in the design of three unique prints. The first features the brand's 'C' logo incorporated into a smiley face, while another reads "Have a Nice Day" in a child-like script. The third shirt features an adorable illustration of a man boxing, appearing to punch the Champion logo.
What's interesting about this collaboration is that the logo is incorporated into all three designs, effectively intertwining the artist's message with that of the brand's.
Artist-Illustrated T-Shirt Designs
Champion's Artist Series Called on Three Graphic Artists
Trend Themes
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3. Integrating Brand Identity with Artistry - Disruptive Innovation Opportunity: Find ways to seamlessly incorporate a brand's logo into artistic designs to create visually appealing and cohesive products.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Partner with artists to create exclusive and original designs for clothing brands.
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