In an effort to curb the environmental costs of fashion, iconic streetwear brand Champion recently joined forces with the Renewal Workshop to launch the Champion Renewed collection. The exclusive new line boasts Champion's signature Reverse Weave sweatshirts and is part of the brand's largest sustainability effort, Champion MADE.
The new eco-friendly collaboration between the brands will help this expand the life of Champion's apparel and increase the use of responsibly made fabrics while finding new ways to upcycle products and reduce resource consumption during manufacturing. The Champion Renewed collection will be made following the Renewal Workshop's proprietary six-stage, zero-waste process. This means garments will undergo rigorous standards as they are reworked and thorughly sanitized and repaired to like-new standards.
The new capsule features 24 styles of the Reverse Weave Pullover Hoodie and Reverse Weave Crew for men's/unisex fit and women's fit. In addition, the series is priced between $30-$45 (40% less than the original MSRP).
Accessible Upcycled Streetwear
Champion x The Renewal Workshop Debut Champion Renewed Collection
Trend Themes
1. Upcycling Clothing - The Renewal Workshop's zero-waste process creates opportunities to incorporate upcycled materials in clothing lines.
2. Sustainable Fashion - Champion's launch of the eco-friendly collection is set to inspire other major streetwear brands to adopt sustainable practices in their fashion production.
3. Fashion Reworking and Repairing - Using the six-stage process of Renewal Workshop for repairing garments can encourage more investment in small businesses that specialize in clothing repair and reworking.
Industry Implications
1. Fashion Industry - The collaboration between Champion and The Renewal Workshop signals a shift towards sustainable fashion production that could disrupt the fashion industry.
2. Textile Industry - More textile manufacturers could look into creating products with upcycled materials in order to meet growing demand for eco-friendly clothing.
3. Small Business Repair Industry - Incorporating more high-quality repairing processes for clothing can inspire more people to explore the niche of repairing clothing pieces, eventually leading to entrepreneurship opportunities.