Some health experts are now recommending that the public double-layer their masks–since wearing two masks offers a better shield against airborne virus particles–and Champion is now offering deep discounts on many of its premium outdoor-friendly masks.
The Champion masks, priced between $5 to $6 USD, will ensure consumers have more on hand to curb the spread of the virus. These lightweight, non-medical-grade masks boast moisture-wicking technology that is optimal for outdoor sports. Plus, these masks lay flat against the face for a secure fit and are soft against the skin.
Consumers can purchase the Champion masks, as well as other outdoor accessories like the Reversible Beanie and Beanie with Cuff, online and in select stores.
Outdoor-Friendly Face Masks
Champion Offers Elevated Masks with Moisture-Wicking Technology
Trend Themes
1. Double-masking - Identified trend in health to stay safe from airborne viruses by wearing two masks.
2. Moisture-wicking Technology - Trend of using moisture-wicking materials in face masks to improve breathability and comfort.
3. Outdoor-friendly Accessories - Growing trend of focusing on accessories like outdoor-friendly face masks to cater to the changing lifestyles due to the pandemic.
Industry Implications
1. Apparel and Fashion - Opportunity for apparel companies to leverage moisture-wicking and breathable technology that can make face masks more comfortable and safe.
2. Sporting Goods - Opportunity for sporting goods companies to focus on outdoor-friendly accessories, including face masks, that cater to the growing demand for outdoor activities due to the pandemic.
3. Healthcare - Opportunity for healthcare providers to educate people about the importance of double-masking and promote the use of moisture-wicking materials in face masks to improve safety and comfort.