Canadian designer Jaymie McAmmond drew up a series of beautiful 'chalkboard murals' for multinational coffee retailer Starbucks. The coffee-themed murals look just like someone drew beautiful works of art on a chalkboard. Each mural informs the reader about different coffee roasts or about how coffee is made. McAmmond created the murals with a vintage theme in mind and kept that consistent throughout the artworks.
The chalkboard murals use beautiful and varied typography to complement monochromatic illustrations. Each mural has a variety of fonts that complement each other. With the addition of simple and well-defined lines, McAmmond's drawings truly pop out.
The collection of pseudo-chalk drawings feature some very interested information. From beginning to end, McAmmond detailed out how a cup of coffee is made from ground to cup.
Caffeinated Chalk Compositions
Jaymie McAmmond's 'Chalkboard Murals' Illustrate Coffee Facts
Trend Themes
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Chalkboard Murals — There is an opportunity for businesses to incorporate chalkboard murals in their designs for a visually appealing and informative display.
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Typography Variety — The use of varied typography styles can create visually striking designs and enhance the overall aesthetic of a brand or product.
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Vintage Theme — Adopting a vintage theme in designs can evoke nostalgia and create a unique visual identity for a business or product.
Industry Implications
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Coffee Retail — Coffee retailers can utilize chalkboard murals to educate customers about different coffee roasts and enhance their in-store experience.
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Graphic Design — The use of varied typography styles and vintage themes in graphic design can help businesses create eye-catching visuals for their marketing materials.
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Art Education — Chalkboard murals can be used in art education to teach students about different drawing techniques and typography styles.