The CELSIUS Blue Razz Lemonade energy drink has been launched by the brand to coincide with the new year and provide consumers with a delicious, candy-like refreshment experience.
The drink is part of the brand's Fizz-Free range that has no effervescence and boasts a citrus-flavored base with notes of sweet blue raspberry that will call to mind candy for some consumers. The drink is formulated with seven essential vitamins to support a healthy, active lifestyle and has zero sugar in the recipe. The refreshment, with its lack of carbonation, is perfect for enjoyment before or during athletic endeavors without having to deal gas or burping.
The CELSIUS Blue Razz Lemonade energy drink is expected to be right at home within the existing Fizz-Free range that includes Raspberry Acai Green Tea and Peach Mango Green Tea.
Candy-Like Energy Drinks
CELSIUS Blue Razz Lemonade is Part of the Brand's Fizz-Free Range
Trend Themes
1. Candy-like Energy Drinks - The CELSIUS Blue Razz Lemonade energy drink offers a delicious, candy-like refreshment experience without carbonation.
2. Fizz-free Range - The Fizz-Free range by CELSIUS provides consumers with non-effervescent energy drinks that are perfect for athletic endeavors.
3. Zero Sugar Formula - CELSIUS Blue Razz Lemonade is formulated with zero sugar, appealing to health-conscious consumers.
Industry Implications
1. Energy Drinks - The energy drinks industry can explore the opportunity of creating candy-like flavors without carbonation to cater to consumer preferences.
2. Fitness and Wellness - The fitness and wellness industry can incorporate Fizz-Free energy drinks into their offerings to provide a refreshing boost for active individuals.
3. Health-focused Beverages - The health-focused beverages industry can tap into the demand for zero sugar energy drinks like CELSIUS Blue Razz Lemonade.