A new celebrity fragrance is set to hit stores soon, this time from Sarah Jessica Parker. In order to promote the release of the scent, the actress took to her personal social media accounts to leak teasers about it, and eventually, a more formal ad that better explains it.
Along with this, she included a caption that reads "One of the hardest secrets I've ever been asked to keep. A scent we've spent YEARS perfecting. Passed among a select few like a verboten substance. Offered up only in secret but no longer. For all of those who've stopped me on the street/in the grocery store/on the subway/in the library/at the theater to ask me what fragrance I'm wearing, I can finally reveal the answer: STASH."
In addition to garnering attention for the product through Sarah Jessica Parker's social media accounts, others from the team posted #ComeAndGetIt on New York and LA sidewalks in order to bring more awareness to the celebrity fragrance.
Socially Marketed Celebrity Fragrances
Sarah Jessica Parker Promoted Her New Product on Instagram
Trend Themes
1. Celebrity Endorsements on Social Media - Businesses can leverage the power of social media by partnering with celebrities to promote their products through personal accounts, reaching a large audience and increasing brand awareness.
2. Influencer Marketing for Fragrance - Collaboration with influencers in the fragrance industry can help create buzz and generate interest among consumers, leading to increased sales and brand recognition.
3. Creative Guerrilla Marketing Strategies - Unconventional marketing tactics, such as posting hashtags on sidewalks, can create a sense of intrigue and draw attention to a new product, ultimately driving consumer engagement.
Industry Implications
1. Fragrance - The fragrance industry can explore collaborations with celebrities and influencers to effectively market their products and reach a wider customer base.
2. Social Media Marketing - Businesses can capitalize on the popularity of social media platforms by leveraging celebrity endorsements to create a buzz around their products and increase brand visibility.
3. Advertising and Branding - Marketers can embrace innovative and unconventional guerrilla marketing strategies to captivate consumers and generate excitement for a new product launch.