Overdyed Spring Capsules

C.E. Launches an SS18 Range Exclusively at BEAUTY & YOUTH

Japanese streetwear label C.E. introduces its latest offerings for Spring/Summer 2018, and it will all be exclusively sold at domestic retailer BEAUTY & YOUTH UNITED ARROWS. The new seasonal range offers essentials ready for the warmer weather. This includes t-shirts, caps, lightweight outerwear, and some workwear pieces. The highlight of the new collection is a trio of denim garments. This includes a coach style jacket, a slouch fitted pair of trousers, and a strapback cap.

The pieces are constructed from black denim and are dyed with bleach extensively. Some details of the assortment include C.E.'s branding accents, adorned with its signature graphic details seen on a patch for the jacket and the front of the cap. The two t-shirts in the range also boast the same graphic branding detail on the back and on patches for the polo shirts. The overall look of the new seasonal collection is a relaxed silhouette, with oversized cuts. All of the pieces are crafted with lightweight cotton to deliver light breathability for spring.
Trend Themes
1. Exclusivity in Seasonal Capsule Collections - Opportunity to create tailored collections for specific retailers or clients, with exclusive releases that generate buzz and raise brand awareness.
2. Bleached Denim Trend - Disruptive innovation opportunity to experiment with new dyeing techniques that can elevate the look of denim garments.
3. Relaxed Silhouette for Spring/summer - Opportunity to create comfortable and versatile clothing that adapts to the warmer weather while maintaining a stylish look.
Industry Implications
1. Fashion Retail - Retailers can offer customized capsule collections to attract exclusive customers and create a unique shopping experience.
2. Textile Manufacturing - Manufacturers can explore innovative dyeing techniques to create unique looks for denim garments that appeal to fashion-forward consumers.
3. Streetwear Clothing - Brands can focus on creating relaxed and functional clothing styles that adapt to the needs of modern consumers who prioritize comfort and style.

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