CBS All Access is an over-the-top streaming service which costs only $5.99 a month and offers full access to nearly 7,000 episodes of CBS programming. Content can be conveniently streamed online on the CBS website, via Roku, Chromecast and through mobile apps for both iOS and Android devices.
The advantage of CBS All Access is that it allows subscribers to log in and watch their favorite programs live, without having to wait for it to become available on other services. Revenue from the subscription fee is shared with stations in exchange for their live feeds, in a symbiotic relationship.
As TV viewers look for increased convenience at a lower price, this particular model looks rather promising and is sure to continue to appeal to subscribers.
Streaming TV Services
CBS All Access Offers Access to Nearly 7,000 Episodes of TV Content
Trend Themes
1. Streaming TV Services - Streaming TV services are increasingly offering full access to channels' programming, creating opportunities to disrupt traditional cable TV providers.
2. Over-the-top (OTT) Content - OTT content models, like CBS All Access, are changing the way TV content is consumed, with a focus on convenience and lower costs.
3. Live TV Streaming - Models like CBS All Access are disrupting traditional cable TV by offering live streaming of shows without having to wait for them to become available on other services.
Industry Implications
1. TV Streaming Services - TV streaming services like CBS All Access are disrupting traditional cable TV providers by offering subscribers the convenience of streaming their favorite programs live and on-demand.
2. Mobile App Development - As streaming TV services continue to grow in popularity, there will be opportunities for disruptive innovation in mobile app development to make the viewing experience even more convenient for subscribers.
3. Subscription-based Revenue Sharing - Revenue sharing models between streaming TV services and stations, like the one used by CBS All Access, present opportunities to disrupt traditional advertising-based revenue models in the TV industry.