The Cawston Press Sparkling Orange is positioned as new flavor from the UK-based drink brand that will offer adult consumers with a way to enjoy the classic flavor of orange soda in a mature way.
The drink is completely free of added sugar, artificial sweeteners and concentrated ingredients, and simply consists of freshly squeezed orange juice, sparkling water, Seville orange puree, bitter orange extracts and pressed apple juice. This makes it a beneficial beverage that contains just 83 calories per can, which will be welcomed by consumers seeking a free-from refreshment varsity.
The inspiration behind the Cawston Press Sparkling Orange was explained by Managing Director Steve Kearns who said, "For many of us, the words fizzy orange bring back happy childhood memories. But to our adult palates, most of them taste syrupy and cloying. By swapping out the added sugar and fake stuff, and balancing sweet against bitter, we’ve given fizzy orange a much-needed makeover."
Nostalgia-Inspired Sparkling Drinks
The Cawston Press Sparkling Orange Pays Homage to Orange Soda
Trend Themes
1. Nostalgic Beverages - The trend for nostalgic drinks, reimagined for adult tastes, offers opportunities to develop new product lines and tap into the emotional connection consumers have with certain flavors.
2. Healthy Refreshments - As consumers continue to prioritize health and wellness, there is a growing market for low-calorie drinks that are free from artificial ingredients, presenting an opportunity for brands to capitalize on this trend and create new product offerings.
3. Premium Flavors - The Cawston Press Sparkling Orange demonstrates the potential for premium and sophisticated flavors using natural ingredients, offering a new direction for the ready-to-drink industry.
Industry Implications
1. Beverage Manufacturing - Innovative beverage manufacturers can take advantage of the trend for nostalgic drinks and create new products that appeal to consumers looking for refreshing and healthy alternatives.
2. Wellness Industry - The trend for low-calorie and sugar-free drinks offers opportunities for wellness brands to align themselves with consumer health concerns, creating new revenue streams and expanding their consumer base.
3. Retail Industry - As consumers seek out healthier and more natural options in their drinks, the retail industry can take advantage of this by offering a wider variety of premium and sophisticated beverages.