In-Hotel Catering Services

The Ritz-Carlton Abu Dhabi Lets Visitors Access Custom Menu Offerings

The Ritz-Carlton Abu Dhabi recently launched a new catering service that allows visitors to customize the event menu of their dreams -- whether hosting an off-site or in-house luncheon or soiree.

The service is reflective of the Ritz-Carlton's brand values and is a guest offering that embodies luxury and convenience. In addition to letting consumers access its directory of in-house chefs and wait staff, the Ritz-Cartlton Abu Dhabi will also provide a housekeeping staff following events, ensuring a clean up that is seamless and hassle-free.

"The idea behind the launch of our off-site catering division was to bring the full Ritz-Carlton experience to the guest's venue of choice," says Robert Zellner, the hotel's Director of Catering and Conference Services about this new venture. Appealing to lovers of luxury, this hotel-themed catering service targets both tourists and Middle Eastern locals who seek flexibility and results when planning their next event.
Trend Themes
1. Customized Catering Services - There is an opportunity for catering companies to offer personalized menu options and services to meet the specific needs and preferences of customers.
2. Luxury Event Experiences - The demand for high-end event experiences presents an opportunity for event planning companies to create luxurious and convenient offerings that embody luxury and convenience.
3. Off-site Catering Solutions - Catering companies can capitalize on the trend of hosting events at non-traditional venues by providing off-site catering services, bringing the full event experience to the customer's location of choice.
Industry Implications
1. Hospitality - Hotels and resorts can explore offering in-house catering services as a way to enhance their guests' experience and provide customized event menu options.
2. Event Planning - Event planners can tap into the demand for luxury and convenience by creating high-end event experiences that include customized catering services and staff to ensure seamless clean up.
3. Catering - Catering companies can expand their services to include off-site catering solutions, providing customers with the flexibility to host events at their preferred locations while delivering a high-quality dining experience.

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