Rag & Bone's Fall 2018 casual wear collection sports smart contemporary designs that are indicative of youth, sophistication and comfort. The photo series, showcasing the Ready-to-Wear line, is a dynamic and activity-rich display of the clothing's agility and effortless style for every social situation. The casual wear collection spanned from peacoats to "on-trend electric blue puffers."
The dominant dark navy palette of Rag & Bone's casual wear collection is broken up by a strong tonal contrast of red in the form of pant stripes and interior jacket linings. Eventually, the colorway expands to incorporate other hues. Yet, the smart design is preserved throughout and the energetic quality of the silhouettes makes one dance alongside the models.
Photo Credits: Rag & Bone
Dynamic Casual Wear Collections
The Rag & Bone Fall 2018 Range Emphasizes a Navy Color Palette
Trend Themes
1. Smart Contemporary Designs - Disruptive innovation opportunity: Explore smart fabrics and technologies to create contemporary designs that are both stylish and functional.
2. Youthful Sophistication - Disruptive innovation opportunity: Develop casual wear collections that appeal to younger generations by combining sophisticated elements with a youthful and trendy aesthetic.
3. Effortless Style - Disruptive innovation opportunity: Utilize innovative manufacturing techniques and materials to create casual wear collections that offer comfort and effortless style for various social situations.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology into fashion design to create innovative and functional casual wear collections.
2. Textiles - Disruptive innovation opportunity: Develop new textiles that combine style, comfort, and durability for casual wear collections.
3. Retail - Disruptive innovation opportunity: Lure younger consumers by offering unique and fashion-forward casual wear collections in retail stores and online platforms.