Smartphone-Syncing Watches

Get Notifications Sent to Your Wrist with the Casio Bluetooth Watch

As if all our gadgets aren't integrated enough, the Casio Bluetooth Watch syncs to your smartphone.

The millennial generation is the first generation where a watch is not a standard accessory for everyone. With cellphones replacing many people's watches, the accessory is increasingly becoming about fashion rather than function. However, the Casio Bluetooth Watch attempts to bring the watch closer to its replacement with a system that streamlines notifications from your smartphone right to your wrist.

If this watch takes off, we may we saying something like "I can't be bothered to reach all the way into my pocket to grab my phone when I get a text, so I just look at my watch now." The watch is on sale now for approximately $180 at retailers like Macy's.
Trend Themes
1. Smartwatch Integration - More and more traditional watch companies will aim to incorporate technology in their products to compete with the smartwatch market.
2. Fashionably Functional - Fashion companies will start to compete with smartwatch companies by creating stylish yet functional watches that sync with smartphones.
3. Voice-activated Watches - More watches will include voice-activated technology like Siri or Alexa to further streamline smartphone integration.
Industry Implications
1. Watchmaking - Watchmaking companies have an opportunity to incorporate technology in their products to compete with the smartwatch market.
2. Fashion - Fashion companies have an opportunity to create stylish yet functional watches that sync with smartphones to compete with smartwatch companies.
3. Tech - Tech companies have an opportunity to continue to improve upon smartwatch technology and integrate new features such as voice-activated assistants.

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