Just when we thought minivans were nearing extinction, Chrysler hits us with a brand new Town and Country, but this time, with a twist. The new minivan was inspired by the Las Vegas Luxor Hotel and Casino, and features a range of themed gadgets and features.
It's been dubbed the Black Jack edition and will debut at the SEMA 2007 show.
"Besides loads of LED lighting to give the ride an 'after hours lounge bar' feeling, the minivan also has a light-weight carbon fiber blackjack table, a centered dealer's seat and a leather-wrapped curved bench for the players. Of course what's a 'tripped-out' vehicle these days without a large 37-inch LCD flat screen in the back, as well as a Windows XP based media center running all of the entertainment," Oh Gizmo! said.
This breed of vehicle has always been geared at mothers with young children, the"'practical solution" to dealing with multiple kids, carting them off to hockey practice, ballet or dropping them and all their friends off at the movie theatre.
I don't care how many comfort, entertainment or luxury feature it has -- it's still a minivan, Amber-Black pearl paint job and all. I'm pretty sure I'm not the only one a little traumatized by this. It will be interesting to see if their new target demographic takes the bait.
Casino Themed Chrysler Minivan
Town & Country Black Jack
Trend Themes
1. Themed Vehicles - Opportunity for car manufacturers to partner with popular tourist destinations and casinos to provide eco-friendly and luxury transportation options.
2. Personalized Entertainment Systems - Opportunity for tech companies and car manufacturers to create vehicle-specific entertainment systems that cater to different demographics such as families, professionals, and adventurers.
3. Carbon Fiber Materials - Opportunity for manufacturers to incorporate carbon fiber materials in vehicle design to create lightweight and durable cars that are more fuel-efficient and eco-friendly.
Industry Implications
1. Automotive - Automotive industry players can partner with casinos and resorts to create customized luxury vehicles inspired by these destinations.
2. Technology - Tech companies can create personalized entertainment systems for vehicles that cater to different demographics and use cases such as families, business professionals, and adventurers.
3. Electronics - Electronics companies can develop larger and higher-quality entertainment screens for vehicles and offer specialized gaming and movie packages to enhance the in-car experience.