Casablanca’s Summer 2022 campaign channels the vintage Hollywood glamour of the 80s through a ‘Pretty Woman’-inspired photoshoot. Casablanca’s new collection aims to honor "friendship, intimate journeys, and exploration." The campaign features accessories from Casablanca’s ‘Printemps-été 2022’ collection, including ‘Wave’ handbags, computer cases, and sunglasses. The ‘Masao San’ collection fuses innovative tailoring techniques with workwear, creating a sense of movement within the garments.
The ‘Monogram Wave Bag’ in black leather utilizes bamboo for the top handle and features a gold Casablanca logo on the front. Hand-painted designs and sheer fabrics accompany pastel colors and silks. Co-ords like blazers and matching pants are some of the options for womenswear, while menswear offers printed t-shirts and hoodies with Casablanca branding printed across them.
The Casablanca Summer 2022 ‘Masao San’ collection is available on the fashion brand’s website.
80s Film-Themed Fashion
Casablanca's Summer 2022 Campaign Draws Inspiration from 'Pretty Woman'
Trend Themes
1. Vintage Hollywood Fashion - Fashion brands can explore vintage Hollywood-inspired collections for fashion-forward consumers looking for retro yet contemporary styles.
2. Innovative Tailoring Techniques - Incorporating innovative techniques in tailoring can create unique and eye-catching designs for both men's and women's wear, offering an opportunity for fashion brands to stand out in the crowded market.
3. Matched Sets and Co-ords - The popularity of matched sets and coordinated looks offers fashion brands a chance to create signature looks and collections with a strong statement aesthetic.
Industry Implications
1. Fashion - Fashion brands can draw inspiration from 80s Hollywood looks to create unique and stylish collections, capitalizing on the trend's increasing popularity.
2. Accessories - As bold statement accessories become more popular, brands that create accessories featuring innovative details can grab attention and make a mark in the competitive market.
3. Luxury Fashion - Luxury fashion brands can cater to the growing appetite for retro yet modern styles by using premium materials and bold, eye-catching designs in their collections.