This totally fun Chevrolet Colombia campaign promotes their repair shops with cartoonish, mischievous ads encouraging you to take care of your car and maintain its parts.
My favorite is a poor cat shrieking into the speakers while being manhandled by the brakes with a caption reading, "Don't wait for your brakes to shriek to change them". Oh, the memories of the neighbour's cat! Another one shows a kidney getting the WWF treatment from a shock absorber with the advice, "Don't wait for your kidney to tell you to change the shock absorber." Finally, an old-fashioned coin purse takes a beating with a stick from a spark plug, suggesting not to, "Wait for your pocket to tell you to change your spark plug."
I like the ads, sure they are childish, but even grown-ups can enjoy a bit of silly fun in ads each now and then. The campaign was created by Sancho BBDO, Bogota, Colombia.
Take a look at another clever Chevrolet repairshop campaign:
Personified Car Parts
Chevrolet Repairshop Ads
Trend Themes
1. Cartoonish Advertisements - Opportunity for businesses to create fun and creative ads that resonate with consumers.
2. Personification Marketing - Potential for brands to use personification of objects to create memorable and relatable campaigns.
3. Maintenance Awareness - Chance for businesses to educate consumers about the importance of regular maintenance and repairs.
Industry Implications
1. Automotive Repair - Disruptive innovation opportunity to develop repair shops with a focus on fun and engaging customer experiences.
2. Advertising and Marketing - Opportunity for creative agencies to incorporate personification marketing techniques in campaigns to captivate audiences.
3. Automotive Parts Manufacturing - Potential for manufacturers to highlight the importance of regular part replacement through interactive and relatable advertising.