Creating cartoon beer labels was a sure way for the Electric Bear Brewing Company to stand out amidst an increasingly competitive world of craft beer. Featuring a suite of stickers that come in a variety of bold and brightly colored illustrations, the line of thirst-quenching alcoholic drinks delights the consumer on a couple of counts.
Kingdom & Sparrow's cartoon beer packaging is certain to get noticed against the often understated labels of small batch brews. Look closely at the lager, the red ale, the golden ale, the IPAs and the rice & rye ale and you will see animated characters caught up in dramatic scenes. The use of complementary colors in every case makes the images pop to the same degree as the outlandish doodles, creating conversation points over social drinks.
Storytelling Brew Branding
Cartoon Beer Packaging Tells the Whimsical Tales Behind Each Beverage
Trend Themes
1. Cartoon Branding - The use of animated characters in alcoholic drink packaging guarantees consumers' attention and encourages social media sharing.
2. Vibrant Packaging Design - Bold, bright colored labels that use complementary colors to make images pop create conversation points over social drinks and help differentiate craft brews from competitors.
3. Storytelling Labels - Craft beer packages that tell whimsical tales behind each beverage could entice new craft beer consumers to try new brands and flavors, and allow craft beer makers to differentiate themselves in a crowded market.
Industry Implications
1. Alcoholic Beverages - Cartoon branding, vibrant packaging design, and storytelling labels could all disrupt the alcoholic beverage industry and grab more market shares for small batch brews.
2. Marketing and Advertising - Cartoon branding trends could prompt marketing and advertising companies to create more unique and eye-catching campaigns that appeal specifically to craft beer drinkers.
3. Packaging Design - Vibrant packaging and storytelling labels are disruptive opportunities in the packaging design sector to distinguish craft brews through creative digital and physical design platforms.