When couples spend a lot of time together, it is natural they begin to take on each others' quips and quirks, but the Carlton Mid ad campaign warns against taking this too far. Once a boyfriend or husband begins to start looking like his girlfriend or wife, a Carlton Mid is in order.
Conceived and executed by Clemenger BBDO, an ad agency based in Melbourne, the Carlton Mid ad campaign is hilariously clever. It also shows that this agency has been keeping their eyes on some niche photoblog sites. The Carlton Mid ad campaign could easily have been part of the Awkward Family Photo site. Instead, these photos stand solo, and encourage men to take some "me" time.
Wife-Morphing Campaigns
The Carlton Mid Ads Encourage Husbands to Take Time for Themselves
Trend Themes
1. Me Time - Opportunities for businesses to create campaigns that promote taking a break from daily routines to invest in your own wellbeing.
2. Personalization - Innovative campaigns that allow customers to personalize their experience may create a more loyal consumer base.
3. Humorous Marketing - There is a growing trend in marketing that uses humor as a way to connect with audiences and create brand recognition.
Industry Implications
1. Beverage Industry - Companies can capitalize on the trend of promoting taking a break with a refreshing drink, especially in the non-alcoholic and functional beverage industry.
2. Photography and Design - Businesses in this industry can create unique and engaging campaigns that appeal to both niche and mainstream audiences.
3. Marketing and Advertising - Agencies can focus on creating humor-based campaigns that address relatable issues such as work-life balance and personal wellness.