Denmark-based brewing company Carlsberg has unveiled its Lunar New Year designs, created by Feifei Ruan, to celebrate the Year of the Rabbit. Alongside rabbits are many other animals, such as carp, which stands for luck and wealth; swallows, which symbolize spring; and dragonflies, which stand for harmony. In addition to the red, orange, and yellow animal motifs, the design features Carlsberg’s logo with a solid green background.
"The last couple of years have further affirmed the importance of reuniting with our friends and family, whenever possible and celebrating the simple act of being together. We’ve been inspired by this, rolling out the campaign and the design holistically across the region, with each market taking part and offering unique opportunities for our customers and consumers to get involved," said Arindam Varansi, Carlsberg’s commercial vice president, Asia.
Zodiac-Themed Lunar Cans
Carlsberg Unveils its Chinese New Year Design for the Year of the Rabbit
Trend Themes
1. Lunar New Year Designs - Brands can create themed designs to celebrate Lunar New Year and tap into the cultural significance of the holiday.
2. Symbolic Animal Motifs - Incorporating animals with symbolic meanings into branding can appeal to consumers on a deeper level and create a sense of cultural connection.
3. Localized Campaigns - Creating unique opportunities for customers and consumers to get involved in Lunar New Year celebrations can help brands differentiate themselves and strengthen their connection with local communities.
Industry Implications
1. Beverage Industry - Beverage companies can leverage Lunar New Year celebrations to create limited edition products and designs that appeal to consumers' cultural values and traditions.
2. Retail Industry - Retail companies can incorporate Lunar New Year themes and designs into their marketing campaigns, products, and store displays to attract consumers during the holiday season.
3. Travel and Tourism Industry - Lunar New Year is a popular travel and tourism period, and companies can create specialized packages and experiences that cater to the unique needs and interests of travelers during this time.