'Whipshots Lime,' a dairy-free, vodka-infused whipped cream that can be used to top drinks or desserts, has been introduced by consumer packaged goods business Starco Brands and award-winning rapper Cardi B. Cardi B has unveiled the lime-flavored variant as part of the brand’s Whip it, Beaches summer campaign.
The visual campaign images feature the rapper on a sandy beach with a lineup of Whipshots sitting nearby.
"We are thrilled to dive headfirst into the ‘summer of Whipshots’ with lime as the latest flavour in our Whipshots family," said Starco Brands CEO Ross Sklar. "Having recently surpassed two million cans sold, the brand continues to offer consumers a fun and innovative way to celebrate all year."
Boozy Lime-Flavored Whips
Cardi B Launches the New 'Whipshots Lime' Flavor for the Summer
Trend Themes
1. Alcoholic Whipped Cream - There is a growing trend for companies to create innovative ways for consumers to enjoy alcoholic beverages by adding new forms of whipped cream.
2. Celebrity Endorsed Products - The popularity of celebrity endorsed products is increasing, with companies using influencers to promote their products to new and larger audience.
3. Summer Campaigns - The use of seasonal campaigns to market products is becoming more common, as companies seek to engage customers with timely and topical messaging.
Industry Implications
1. Consumer Packaged Goods - There is a growing opportunity for consumer packaged goods companies to innovate and expand their product lines by offering unique and flavorful products that appeal to a broad range of consumers.
2. Alcohol - The alcohol industry has an opportunity to explore unique and innovative ways of marketing and delivering their products to consumers, particularly as younger generations seek out new and exciting ways to enjoy alcoholic beverages.
3. Marketing and Advertising - With the rise of social media and influencer marketing, there is an increasing need for companies to find creative and effective ways to promote their products to consumers, particularly for seasonal campaigns like summer promotions.