While most of us are thinking of elaborate retail design concept, Ksubi opted for a much simpler, cheaper and earth-friendly shop concept. The cardboard collectors of the Australian fashion label were downright serious when they decided to build The Bombed Mache.
"The Bombed Mache" is Ksubi's own rendition of a socially-conscious, earth-loving retail store. 80 percent was built from cut-and-paste, throw-away cardboard and some other reusable refuse. Imagine how much money they have saved from the construction costs!
Located in the middle of a suburban neighborhood in Melbourne, Ksubi's "The Bombed Mache" still offers the same superb shopping experience to its hip target market despite its shanty-looking appearance.
The creators of the cardboard shop bagged them the 2008 Interior Design Award by the Design Institute of Australia for their ingenuity.
Cardboard Retail Shops
The Bombed Mache By Ksubi
Trend Themes
1. Sustainable Retail - The use of eco-friendly materials and construction techniques in retail spaces, such as cardboard, presents disruptive innovation opportunities for businesses seeking to reduce their environmental impact.
2. Cost-effective Design - The trend of using inexpensive materials, like cardboard, in retail design provides an opportunity for businesses to create unique and attractive spaces while saving money on construction costs.
3. Socially-conscious Brands - The rise of socially-conscious brands, like Ksubi, who prioritize environmental sustainability in their retail concepts, presents disruptive innovation opportunities for other businesses looking to align with consumer values.
Industry Implications
1. Fashion Retail - Fashion retailers can embrace the trend of using sustainable materials like cardboard in store design to create unique, environmentally-friendly shopping experiences that resonate with customers.
2. Interior Design - The use of unconventional materials like cardboard in retail spaces presents an opportunity for interior design firms to create innovative, cost-effective designs for clients.
3. Sustainability Consulting - As more businesses prioritize sustainable practices, there is an increased demand for sustainability consultants who can help companies integrate eco-friendly materials and strategies, such as cardboard retail shops, into their operations.