Carbon-Neutral Water Brands

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Evian Has Announced Carbon Neutrality Certified by the Carbon Trust

Bottled water brand Evian has announced its efforts towards carbon neutrality have been realized and it has been certified by the Carbon Trust. The Danone-owned brand explained that the certification comes thanks to a series of developments in three key areas of its operations including conception and creation of packaging, product and distribution. The announcement comes as part of larger moves by the brand to move towards sustainability to stay in line with the growing demands of eco-conscious consumers.

Evian Global Brand Vice-President Shweta Harit spoke on the carbon neutrality announcement saying, "Today’s announcement comes at a moment when we are seeing, in real time, what can happen when we reduce our impact on the planet. Emissions are lower and pollution levels have dropped. Lessening our environmental footprint is at the core of everything we do at Evian, and that is why today’s announcement is so important for us. The current health crisis provides us all with a renewed impetus to do more and create long-lasting change, and it has been heartening to see the world come together. This is just one milestone for us. Even with the challenges that this crisis imposes on our business, we look forward to announcing new initiatives later this year so that we can further drive down our carbon footprint and preserve the world’s ecosystem. We believe that climate change is a real threat both today and for future generations so we must all act now."
Trend Themes
1. Carbon-neutral Packaging - Opportunity for innovation in creating sustainable packaging solutions with reduced carbon emissions.
2. Sustainability in Distribution - Disruptive potential in developing eco-friendly distribution methods to reduce carbon footprint.
3. Growing Eco-conscious Consumer Demands - Opportunity to cater to the increasing market demand for sustainable and carbon-neutral products.
Industry Implications
1. Bottled Water Industry - Potential for creating disruptive carbon-neutral brands and products in the bottled water industry.
2. Packaging Industry - Opportunity for developing sustainable packaging solutions for various industries to reduce carbon emissions.
3. Logistics and Transportation Industry - Disruptive innovation possibilities in implementing eco-friendly distribution methods to reduce carbon footprint in logistics and transportation.

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