Caran d'Ache created this pen to pay homage to Swiss watchmakers. The 1010 limited edition was named because at 10:10 the hands on a watch are perfectly balanced. The pen resembles watch gears and is made of rhodium coated silver. The cap is inspired by a watch hand while the pump is set with a ruby to ensure the utmost luxurious writing experience.
The pen is in a black lacquer box with glass bottle and palladium plated silver stopper.
500 were made and are selling for $19,000 each.
Pen Pays Homage to Swiss Watchmakers
Caran d'Ache Pens Resemble Clocks
Trend Themes
1. Luxurious Writing Tools - There is an opportunity to innovate by creating more luxurious writing tools such as this pen.
2. Homage Products - Creating products that pay homage to a certain industry or profession, as Caran d'Ache did with Swiss watchmakers, can create a unique selling point.
3. Limited Edition Collectibles - Designing limited edition collectibles, as only 500 of these pens were made, can create exclusivity and drive demand among collectors.
Industry Implications
1. Fine Writing Instrument Industry - There is opportunity here to create more innovative and unique writing instruments, as this pen demonstrates.
2. Luxury Goods Industry - Creating luxurious products such as this pen can tap into the demand for high-end luxury items.
3. Watchmaking Industry - Pay homage products like this pen can appeal to fans of certain industries such as watchmaking, creating opportunities for cross-industry collaboration.