Set in Venice Beach, the Car Mar Spring 2012 lookbook is all about laid-back fashion that is surf and sand-ready. Interestingly enough, instead of capturing the eccentric characters that can often be found trolling the boardwalk, this catalog is entirely romantic. In the soft morning sun, model Alexander Spencer is seen rocking sexy cutoff shorts and billowing white tops.
The Car Mar Spring 2012 lookbook was lensed by Los Angeles-based photographer Daniel Kincaid. The Australian beauty was styled by Alexandra Sherman. She accessorized the photo shoot with metal accents and fun props such as a skateboard and hula-hoop, really capturing the lifestyle of this California location.
The pieces featured in the Car Mar Spring 2012 lookbook are now available at LF Stores.
Venice Beach Lookbooks
The Car Mar Spring 2012 is Relaxed and Romantic
Trend Themes
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Industry Implications
1. Fashion - Disruptive innovation opportunity: Implement virtual reality in fashion showrooms to provide customers with an enhanced shopping experience.
2. Photography - Disruptive innovation opportunity: Utilize drone photography to capture unique and captivating angles for fashion lookbooks.
3. Retail - Disruptive innovation opportunity: Introduce augmented reality technology for virtual try-on experiences in clothing stores.