Rather than using traditional labeling for its wines, Cantine Catena uses abstract imagery that makes its bottles more distinct.
The wine's branding was designed by the creative agency 'Basile ADV' and made to look as high-quality as the wine it contains. Rather than featuring informative paper labels, the wines instead have simple abstract designs on them. The 'Traccia' bottle comes with a metallic gold print that looks like a splash of paint, while the "Origini' bottle is metallic silver and looks like an abstract rendition of a mountain landscape.
Cantine Catena's metallic labeling allows the brand to differentiate itself from others on the market while making consumers curious about the contents and origins of the bottles.
Metallic Wine Logos
Cantine Catena Features Abstract Labeling on Its Wine Bottles
Trend Themes
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3. Distinctive Branding Strategies - Opportunity to differentiate brands in the wine market through creative and non-traditional branding strategies.
Industry Implications
1. Wine Industry - Disruptive innovation opportunity to revolutionize packaging and branding in the wine industry using abstract and metallic designs.
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3. Beverage Packaging Industry - Disruptive innovation opportunity for the packaging industry to focus on creating unique and eye-catching metallic bottle designs for different beverages.