Let's put it this way: If Oceanus was taking a picture of himself, as in one of these Canon PowerShot S90 ads, he would surely choose this particular brand of camera.
Targeted at tourists, this photography campaign by Giovanni + Draft FCB captures the Trevi Fountain in Rome, a sculpture of Christopher Columbus and the ever-urinating figure of Manneken. Proving that this particular camera is optimal for point-and-shoot capabilities to capture sights in the best light, these Canon PowerShot S90 ads have me convinced -- with a little help from the water god, that is.
Landmark Statue Self-Snaps
These Canon PowerShot S90 Ads Are Sightseeing-Approved
Trend Themes
1. Tourist Photography Campaigns - This trend opens opportunity for companies to create more advertising campaigns focused on tourist photography.
2. Point-and-shoot Camera Technology - This trend creates opportunity for companies to develop more advanced point-and-shoot camera technology specifically designed for tourist photography.
3. Sightseeing-approved Advertising - This trend creates opportunity for companies to tailor their advertising to tourists by showcasing popular landmarks and attractions.
Industry Implications
1. Tourism - This industry can benefit from implementing tourist photography campaigns that promote the use of specific cameras and technology.
2. Camera Technology - This industry can capitalize on the trend toward point-and-shoot camera technology designed for tourist use by developing innovative products and features.
3. Advertising - This industry can adapt by creating more targeted and location-specific ads to appeal to tourists and their interests.