This infographic explains how you can feel like you are at the Cannes Lions festival from your own home. From ImageBrief, the chart gives background on the Cannes Lions International Festival of Creativity, the cost behind the week long event and how to feel like you are a part of the action.
This year, the festival is being held from June 21 to June 27 in Cannes, France. Described as the "world's biggest celebration of creativity in communications," the awards-based festivities honor creative ideas in 16 different categories, from branded content and entertainment to radio. While the standard 7 day pass costs $3100, agencies can easily rack up a bill of over $260,000. If you are missing out, you can still follow along on a variety social media channels.
Creative Festival Charts
This Infographic Gives You the Run-Down on the Cannes Lions Festival
Trend Themes
1. Virtual Events - As people continue to adapt to remote work environments, investing in immersive virtual experiences could create opportunities to attend and exhibit at events all over the world without the added expense and time commitment of travel.
2. Affordability - In order to attract wider participation, event organizers could explore ways to make their offerings more budget-friendly, such as offering ticket bundles or introducing tiered pricing for individuals versus larger groups purchasing passes.
3. Sponsorship Opportunities - Companies looking to raise their profile in the creative industry could explore opportunities to sponsor events, sessions or individual awards in recognition of their contribution to the field.
Industry Implications
1. Event Planning - Event planners could embrace virtual event software and immersive technology to create new revenue streams and tap into a wider client base while extending cost savings to customers.
2. Social Media Management - Social media managers could develop their strategies by taking the lead from Cannes Lions Festival's online presence and explore how best they can leverage visual storytelling to engage and expand audiences.
3. Marketing and Advertising - Marketing professionals could consider how they can harness sponsorship opportunities to raise awareness of their brand and support the creative community as well as seeking ways to partner with industry experts and thought leaders to drive innovation.