'Cannabis Feminist' is the name of an online community for women that specifically shines a light on women in business who are working towards revolutionizing cannabis for health. This includes companies run by women such as Mary’s Medicinals and Whoopi and Maya.
The 26-year-old behind this online community, Jessica Assaf, went to Harvard Business School in the hopes of refining a new idea for beauty, but instead came out seeing the incredible potential that cannabis has as an ingredient as a wellness product. Reportedly, she says that she is working on a cannabis deodorant that actually helps prevents breast cancer in collaboration with Constance Therapeutics.
As Assaf describes: "The cannabis industry is where the natural beauty industry was ten years ago—underdeveloped and misunderstood."
Feminist Cannabis Communities
'Cannabis Feminist' Unites Businesswomen in Cannabis for Health
Trend Themes
1. Female-led Cannabis Businesses - There is a potential for disruption in the cannabis industry with the emergence of more female-led companies, especially in the areas of wellness and health products.
2. Cannabis-based Wellness Products - Integrating cannabis into wellness products such as deodorant could be a disruptive innovation opportunity, given its potential health benefits.
3. Online Communities for Women in Cannabis - There is an opportunity to create more online communities or resources specifically for women in the cannabis industry to network and support one another.
Industry Implications
1. Cannabis Industry - The cannabis industry is still underdeveloped and has room for innovation, especially in the areas of health and wellness products.
2. Wellness Industry - The wellness industry can potentially benefit from the integration of cannabis into its products, providing more options for customers who seek alternative remedies.
3. Beauty Industry - The beauty industry could potentially incorporate cannabis into its products for its potential health benefits, given the increasing demand for natural and sustainable ingredients.