The Auntie Anne’s Candy Lemonade Mixers have been announced by the brand as a new beverage that will offer candy fans with an unexpected way to satisfy their sweet tooth. Each of the lemonades come topped with Swedish Fish or Sour Patch Kids candy to provide a sweet treat to enjoy with the drink. This adds additional flavor and texture that change up how the drink is perceived, while also expanding on the recent popularity of non-caffeinated drinks that incorporate unexpected ingredients.
The Auntie Anne’s Candy Lemonade Mixers are available now at participating locations through August 12, which makes them a summertime exclusive that is sure to provide a refreshing sugar rush.
Candy-Topped Lemonades
The Auntie Anne’s Candy Lemonade Mixers Come with a Sweet Treat
Trend Themes
1. Candy-inclusive Beverages - Opportunity for beverage companies to incorporate unique candy flavors and textures in their drinks to tap into the growing market of non-caffeinated drinks.
2. Unexpected Ingredients in Non-caffeinated Drinks - Innovative way for beverage companies to create unique flavor combinations and add a textural twist to non-caffeinated drinks.
3. Summer Seasonal Beverages - Opportunity for companies to create limited edition beverages specifically tailored to the summer season to attract refreshing and sweet-seeking consumers.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to tap into the growing demand for non-caffeinated and innovative drinks.
2. Confectionery Industry - Opportunity to collaborate with beverage companies to create unique flavor combinations and introduce new products to the market.
3. Seasonal Food and Beverage Industry - Opportunity to create seasonal products that are tailored to the summer season to attract consumers looking for refreshing and sweet treats.