For the holiday season this year, Planet Propaganda teamed up with Nutkrack to introduce a special edition version of its candied pecan treat and called it 'Krampus Kibble.'
The branding for the nut snack is based on Krampus, the horned, half-goat, half-demon creature from European folklore who is regarded as "Santa’s vengeful counterpart." In the spirit of this, people are invited to confess their misdeeds and beg for mercy from the creature to win a free tin of Krampus Kibble.
To support goodwill throughout the season and beyond, Planet Propaganda is donating a portion of the proceeds from the sales of Krampus Kibble to The Goodman Community Center’s Fritz Food Pantry, a local charity food program.
Festive Folklore Nut Snacks
'Krampus Kibble' is a Special Edition Candied Pecan Treat
Trend Themes
1. Holiday Collaboration Snacks - There is a trend of partnering with local food brands to create special edition snacks for the holiday season, offering a unique and festive twist to traditional treats.
2. Folklore-inspired Branding - Brands are using folklore characters and stories as inspiration for their product branding, creating a sense of intrigue and excitement among consumers.
3. Charitable Food Programs - More brands are incorporating philanthropy into their business model by donating a portion of their proceeds to local food programs, emphasizing the importance of giving back during the holiday season.
Industry Implications
1. Food & Beverage - The food and beverage industry can explore collaborations with local brands and incorporate storytelling elements in their product branding to create unique and memorable experiences for consumers.
2. Marketing & Advertising - Marketing and advertising professionals can take inspiration from folklore and mythologies to create captivating campaigns that resonate with consumers and build brand loyalty.
3. Nonprofit & Philanthropy - Nonprofit organizations working in food assistance programs can forge partnerships with brands that are willing to donate a portion of their sales to support community food initiatives, ensuring the sustainable growth of these programs.