CandaScent Labs is a woman-owned wellness brand that offers science-backed aromas formulated for health purposes. The brand offers home fragrances free from synthetics and aroma enhancers derived from botanicals.
The fragrance brand is expanding beyond its candle collection t introduce the Olfactory Wellness range. Thus far, the new collection includes Botanical Mists. CandaScent labs pioneered a functional aroma that works towards reducing stress, boosting cognitive function, and fortifying immunity. The Botanical Mists also contain anti-inflammatory and antioxidant ingredients.
The first mist in the collection is available in MOJO. MOJO is reminiscent of a forest bathing balsam and cypress aroma. The new range also includes the AMARE scent, which boasts a fresh and uplifting rose and mint aroma.
Functional Botanical Home Fragrances
CandaScent Labs Offers Science-Backed Aromas for Self-Care
Trend Themes
1. Functional Aromatherapy - Brands can explore creating functional aromatherapy products, like CandaScent Labs' Olfactory Wellness range, that promote health benefits beyond just scent.
2. Botanical Home Fragrances - The trend towards using natural botanicals in home fragrance products, like CandaScent Labs' candles and mists, is on the rise as consumers prioritize natural and sustainable living.
3. Science-backed Wellness Products - The demand for wellness products backed by scientific research, demonstrated by CandaScent Labs' focus on scientifically formulated aromas for health purposes, will continue to grow among health-conscious consumers.
Industry Implications
1. Home Fragrance - Home fragrance companies can develop products that incorporate natural botanicals, as seen in CandaScent Labs' candles and mists to appeal to consumers seeking sustainable and natural solutions.
2. Wellness - Wellness companies can create science-backed products that promote health benefits through natural ingredients and aromatherapy, as demonstrated by CandaScent Labs' Olfactory Wellness range.
3. Aromatherapy - Aromatherapy brands can expand their product lines by incorporating scientifically formulated scents, like CandaScent Labs' Olfactory Wellness range, that offer more targeted health benefits beyond just scent.