The Canadian Broadcasting Corporation has outsourced their copyright checking to Washington-based company iCopyright. (Anyone else sick of all the stuff starting with ‘i’s? iPad was kind of the last straw for me.) This is bad news for bloggers trying to keep their quotations of the CBC on the up and up, as the new rules are both tedious to follow and rather expensive.
Following the announcement that the New York Times will begin charging for access in 2011, the Canadian Broadcasting Corporation’s move is another sign that media sources with fledgling income are scrounging for new ways to stay in the black.
Canadian Copyright Crackdowns
Canadian Broadcasting Corporation Hires iCopyright to Target Blogger
Trend Themes
1. Outsourced Copyright Checks - The trend of outsourcing copyright-checking services is growing as companies seek to protect their intellectual property.
2. Policing Online Content - Increasing efforts to police online content will continue to affect bloggers and other online creators.
3. Revenue Generation for Traditional Media - Traditional media businesses are exploring new revenue streams, such as iCopyright, to boost their income.
Industry Implications
1. Media - Media companies are seeking to protect their content and generate new revenue streams to stay profitable in the digital age.
2. Technology - Technology solutions like iCopyright are offering services to help companies protect their intellectual property and police online content.
3. Blogging - Blogging and online content creation are industries that will continue to be affected by copyright crackdowns and content policing efforts.