Trend Hunter has featured innovative smokeless cigarettes in the past; we have also featured articles on public smoking bans around the world, but this is the first time we've seen a company embrace both.
Three Ontario entrepreneurs think they could launch a profitable business selling the Revelle Prestige, a smokeless, tobacco-free cigarette, by offering it in areas where public smoking bans have been put into place in the Canadian province.
The electronic cigarette gives smokers the nicotine rush they crave - without the harmful side-effects - by puffing on the device. "When the user inhale through the tip, the battery-driven chip activates an atomizer, which creates a nicotine-flavoured water-vapour mist."
Leamington business man Rick Butera acquired Canadian distribution rights, but China still holds the patent. Butera says the Revelle Prestige "will be driven by demand and, so far, there's been a great deal of interest wherever I've displayed the product."
The cigarettes cost $175, but only need to be refilled about every 2.5 weeks by $5 cartridges. To cater to different preferences in dose, they come in high, medium, low or no nicotine versions.
Check out some related trends from our archives:
Entrepreneurs Embrace Smoking Ban
Smokeless Cigarettes (Follow-Up)
Trend Themes
1. Smokeless Cigarettes - Disruptive innovation opportunity: Develop new and improved smokeless cigarettes that provide an even better experience than traditional cigarettes.
2. Public Smoking Bans - Disruptive innovation opportunity: Develop alternative products for smokers that can be used in areas where public smoking bans have been put into place.
3. Nicotine-free Products - Disruptive innovation opportunity: Create nicotine-free products for smokers who want to quit smoking or reduce their reliance on nicotine.
Industry Implications
1. Electronic Cigarettes Industry - Disruptive innovation opportunity: Expand the electronic cigarettes industry by developing new products that cater to different preferences in dose and provide a better experience.
2. Health and Wellness Industry - Disruptive innovation opportunity: Create new products and services for smokers who want to quit smoking or reduce their reliance on nicotine, and contribute to the health and wellness industry.
3. Retail Industry - Disruptive innovation opportunity: Sell alternative smoking products in retail locations in areas where public smoking bans have been put into place and contribute to the retail industry.