Calvin Klein's perfumes played an essential role in the 90s as the iconic brand released CK, Eternity and Obsession, which have remained staples more than 20 years later.
However, Calvin Klein has announced the launch of the brand's first perfume in 13 years dubbed 'Women.' Commenting on the release, Raf Simons stated that, "Immediately when I arrived, I looked closely at the various fragrances in the portfolio because it was important for me to continue the stories they captured, which were all iconic and meaningful moments. It became clear very early on that we should create a new fragrance and a new chapter to the story."
The scent will arrive with "woody floral with notes of orange flower and lemon pepper."
Iconic Perfume Launches
'Women' is the First Calvin Klein Perfume to Be Released in 13 Years
Trend Themes
1. Resurgence of Iconic Brands - The launch of 'Women' by Calvin Klein signifies a trend of iconic brands resurrecting and reimagining their heritage products.
2. Long-awaited Product Releases - The release of the first Calvin Klein perfume in 13 years highlights the trend of consumers eagerly anticipating the launch of highly anticipated products from established brands.
3. Personalized Fragrance Experiences - With the introduction of 'Women,' Calvin Klein taps into the trend of offering consumers customized scent options that cater to their personal preferences.
Industry Implications
1. Fragrance and Perfume - The launch of 'Women' by Calvin Klein presents an opportunity for the fragrance and perfume industry to capitalize on the nostalgia and demand for iconic scents.
2. Fashion and Apparel - The revival of Calvin Klein's fragrance line through the release of 'Women' opens up innovative collaborations and cross-promotion opportunities between the fashion and fragrance industries.
3. Beauty and Personal Care - With the new perfume 'Women,' Calvin Klein contributes to the ongoing disruption in the beauty and personal care industry by offering consumers a unique and distinct fragrance experience.