Actors Kellan Lutz and Mehcad Brooks and athletes Hidetoshi Nakata and Fernando Verdasco appear in the new Calvin Klein men’s underwear ads. Shirtless men posing in their tighty-whities are nothing new, but a company brandishing a giant red X over their bodies definitely isn’t the norm.
We’re fairly certain that the giant red X does not mean that these hotties have been banished from future underwear campaigns (at least we hope not), but the Calvin Klein men’s underwear ads are a little on the confusing side. On the one hand there’s that eye candy to stare at, and on the other, there’s something that seems to be telling us to avert our gaze.
Ab-Obscuring Ads
Shirtless Actors and Athletes for the Calvin Klein Men's Underwear Campaign
Trend Themes
1. Obscured Advertisements - Disruptive innovation opportunity: Create advertisements that intentionally obscure or challenge traditional advertising norms to create intrigue and curiosity.
2. Body-positive Marketing - Disruptive innovation opportunity: Embrace inclusive marketing strategies that promote body positivity and diverse portrayals of beauty in advertising campaigns.
3. Interactive Ad Experiences - Disruptive innovation opportunity: Develop interactive advertising experiences that engage and captivate audiences, providing a more dynamic and memorable brand interaction.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Incorporate unconventional and thought-provoking advertising techniques into fashion and apparel campaigns to stand out in a crowded market.
2. Marketing and Advertising - Disruptive innovation opportunity: Explore new ways to challenge traditional advertising conventions and capture consumer attention in the marketing and advertising industry.
3. Athletics and Sports - Disruptive innovation opportunity: Utilize unique and captivating advertising methods to promote athletic brands and engage sports enthusiasts in the athletics and sports industry.