Diamond Supply works in collaboration with PUMA once again, this time the duo unveil a joint capsule by the name of 'California Dreaming.' The namesake is also the overall influence of the pieces stylistic approach, arriving in bright hues reminiscent of summer days and beachside aesthetics.
This collaboration marks the labels third time working in conjunction and the range features a color palette of predominantly pastel colors. There are also some classic silhouettes including the Clyde, the Suede, and the Cali-O footwear. The apparel options are highlighted by graphic tees in the same color palette as the footwear. This includes hoodies, quarter zips, shorts, and tees, in prints such as animal patterns and tie-dye designs.
Beach-Themed Bright Sportswear
PUMA & Diamond Supply Join Forces on the California Dreaming Pack
Trend Themes
1. Bright Sportswear - The demand for brightly colored sportswear could create opportunities for collaboration between apparel companies and streetwear brands.
2. Summer-inspired Capsules - The trend of releasing summer-inspired capsule collections can be adopted by other fashion brands to keep up with seasonal aesthetics.
3. Graphic Tees - The popularity of graphic tees creates an opportunity for companies to collaborate with artists and designers to offer unique, limited edition collections.
Industry Implications
1. Apparel - The apparel industry can benefit from incorporating seasonal colors and prints into their collections, as well as collaborating with streetwear and athletic brands to offer unique pieces.
2. Streetwear - Streetwear brands can explore partnerships with athletic and fashion brands to offer sportswear-inspired collections that incorporate their signature aesthetic.
3. Graphic Design - The popularity of graphic tees and prints offers opportunities for graphic designers and artists to collaborate with fashion and apparel brands to create unique collections.