Calexo specializes in creating vibrant, alcohol-free drinks that combine premium juices and quality botanical ingredients with five milligrams of hemp-derived THC and CBD to deliver a different kind of buzz. The brand's ready-to-drink, low-calorie, no-sugar-added beverages are ready to be sipped in euphoric varieties like Citrus Rose, Cucumber Citron and mango-pineapple-citrus SemiTropic, all of which cater to "the modern drinker seeking alcohol alternatives."
Post-pandemic, the brand's packaging evolved to better meet the demand for smaller, personal portions with increased flexibility. While Calexo initially offered 22-ounce bottles meant for sharing, it now offers elevated social experiences with slim, portable 12-ounce cans.
Calexo recently took home the title of New Beverage Showdown champion at BevNET Live Winter 2023, solidifying its status as a standout brand.
Sparkling Hemp Beverages
Calexo's Alcohol-Free Drinks Elevate Social Occasions with THC & CBD
Trend Themes
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Premium Alcohol Alternatives — The demand for alcohol alternatives presents an opportunity for brands like Calexo to create premium, THC and CBD-infused beverages that cater to the modern drinker.
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Convenient Single-serve Packaging — Calexo's shift to smaller, portable 12-ounce cans taps into the post-pandemic demand for personal portions and increased flexibility, enhancing the social experience.
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Botanical Ingredients in Beverages — The use of quality botanical ingredients, combined with THC and CBD, in Calexo's vibrant drinks highlights the trend of incorporating natural elements into beverage formulations.
Industry Implications
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Cannabis Beverage Industry — Calexo's hemp-infused beverages align with the growing cannabis beverage industry, offering consumers a flavorful and elevated alternative to traditional alcoholic drinks.
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Ready-to-drink Beverage Industry — Calexo's ready-to-drink, low-calorie, no-sugar-added beverages tap into the demand for convenient and healthier beverage options.
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Packaging Industry — The evolution of Calexo's packaging to smaller, portable 12-ounce cans reflects the need for innovative packaging solutions that cater to changing consumer preferences.