Cadbury Milkshakes have been developed by Müller Yogurt & Desserts as a delicious new take on the brand's signature chocolate products for consumers to try out this year. The milkshakes come in two options including Creamy Chocolate and Creamy Chocolate Caramel, which are both characterized by their ambient recipe that provides up to three-months of shelf life for easy stocking. The bottled shakes mimc the flavor of the signature tastes of Cadbury favorites, and will be promoted to consumers later this year with a wide multimedia campaign that includes PR and out of home marketing.
CEO at Müller Yogurt & Desserts Justin Cook and VP Global Licensing at Mondelēz International Nikhilesh Brahma spoke on the Cadbury Milkshakes saying, "We’re thrilled to be part of this exciting collaboration that brings together the classic, creamy taste of Cadbury with our commitment to crafting irresistible treats. We’ve taken the iconic taste of Cadbury and transformed it into a luscious, smooth milkshake that sets a new standard for indulgence within milkshakes. A new chapter in this enhanced collaboration – that started with desserts – and now expands into milkshakes with Cadbury, the nation’s favourite chocolate."
Branded Bottled Chocolate Milkshakes
Cadbury Milkshakes Come in Two Flavors
Trend Themes
1. Bottled Chocolate Milkshakes - The development of Cadbury Milkshakes by Müller Yogurt & Desserts provides a new take on branded chocolate products.
2. Ambient Recipe with Extended Shelf Life - The use of an ambient recipe in Cadbury Milkshakes allows for a three-month shelf life, making stocking easier.
3. Multimedia Campaign - A wide multimedia campaign promoting Cadbury Milkshakes will be launched later this year, incorporating PR and out of home marketing.
Industry Implications
1. Food and Beverage - The introduction of Cadbury Milkshakes creates opportunities for innovation in the food and beverage industry.
2. Desserts and Treats - Cadbury Milkshakes expand the collaboration between Müller Yogurt & Desserts and Cadbury, offering potential for disruptive innovation in the desserts and treats industry.
3. Advertising and Marketing - The upcoming multimedia campaign for Cadbury Milkshakes opens up avenues for disruptive innovation in the advertising and marketing industry.