The mere representation of sophisticated styles may not fully communicate the upper echelon of such ensembles, which is perhaps why the Byblos FW11/12 campaign includes several helpful props.
Models Lourdes Coteron and Simone Nobili pose with incredible poise, painting the perfect picture of posh characters in classy fashions, but the atmosphere enhances the scene dramatically. The dignified pair has been placed in a stately European interior, looking much like the late home of an English aristocrat two centuries back.
But if the upholstered wingback chairs, the sumptuous window treatments and the ornate wallpaper designs weren't enough, these photographs by Oskar Cecere also feature a white swan and a black fox, that might call the grounds of this estate home. The Byblos FW11/12 campaign certainly describes a lavish lifestyle into which consumers may wish to buy along with these gorgeous garments.
Swan-Accented Spreads
The Byblos FW11/12 Campaign Delivers a Upper Class Appeal
Trend Themes
1. Sophisticated Styling - Opportunities for luxury fashion brands to enhance the atmosphere of their campaigns with carefully curated props and settings.
2. Incorporating Animals - Using animals as props in fashion campaigns to add a whimsical and fairy tale-like element to otherwise serious and sophisticated imagery.
3. Buying Into a Lifestyle - Fashion brands can leverage their advertising to offer consumers the opportunity to buy into a glamorous lifestyle as well as stylish clothing.
Industry Implications
1. Luxury Fashion - Luxury fashion brands seeking to set themselves apart by creating sophisticated campaigns that transport consumers to a luxurious lifestyle.
2. Photography - Photographers who specialize in creating luxurious and compelling imagery, incorporating whimsical elements into their campaign photography.
3. Animal Training - Animal trainers and handlers who can partner with fashion brands to bring animals onto sets and enhance the atmosphere of fashion campaigns.