If you're officially done with peppermint, gingerbread, and all the other classic holiday flavors, Baskin-Robbins has you covered with its new Butterscotch Blondie ice cream flavor.
Just as the name suggests, the new Butterscotch Blondie flavor is made with pieces of real Blondie Brownie Bites – which is essentially a dessert bar that swaps the cocoa in brownies for vanilla. The Blondie Brownie Bites are combined with a Yellow Cake Batter flavored Ice Cream base and Butterscotch Swirls throughout.
Butterscotch Blondie is officially the Flavor of the Month for January 2023 and it will coincide with the brand's ongoing Celebrate 31 promotion. As part of this promotion, all participating Baskin-Robbins locations will be offering a discount of 31% off all scoops, all day on January 31, 2023.
Blondie-Studded Ice Creams
Butterscotch Blondie is Baskin-Robbins' New Flavor of the Month
Trend Themes
1. Blondie Brownie Bites - There may be an opportunity for a Blondie Brownie Bites brand to partner with other ice cream companies or create their own line of ice creams for the market.
2. Celebration Promotions - Businesses can create special promotions and flavors to coincide with holidays and events, giving consumers something to look forward to and increasing sales for the company.
3. Mix-ins - There may be an opportunity for companies to experiment with different mix-ins and flavor combinations to create unique and noteworthy ice cream flavors.
Industry Implications
1. Ice Cream - Companies in the ice cream industry may want to consider experimenting with new flavor combinations and mix-ins to gain a competitive edge and attract new customers.
2. Bakery - Bakeries can create Blondie Brownie Bites to sell individually or to partner with ice cream companies to create new ice cream flavors and products.
3. Retail - Retailers can partner with ice cream companies to offer limited edition ice cream flavors and promotions around holidays and events to attract more customers.