Vans has expanded its collection of casual and comfortable sneakers with a new collaborative model that uses an all-over butterfly design on its upper.
In order to create the model, Vans received help from FACETASM, a fashion brand that's based in Tokyo, Japan. Although the butterfly design that covers the sneakers might be considered a feminine theme from a more traditional perspective, the black and white colorway used by Vans and FACETASM gives it a rather masculine appearance.
The insects are uniform in their orientation and placed together is a collage, making the butterfly design appear very subtle from a distance. The soles of the sneakers are white as well, marked only by a black line that wraps around it near the upper and the Vans brand name that's included on the back of the heel.
Masculine Insect Sneakers
FACETASM and Vans' Slip-Ons Feature a Black and White Butterfly Design
Trend Themes
1. Masculine Insect Design - Design trends in fashion incorporating typically feminine elements reimagined in a masculine way will continue emerging in 2022.
2. Collaborative Models - Collaborations between established and up-and-coming brands is a trend on the rise, creating innovative and unexpected designs.
3. Subtle Designs - Subtle and minimalist designs will remain popular in the fashion industry, with emphasis placed on the quality of materials and construction.
Industry Implications
1. Fashion - Collaborations between established and up-and-coming fashion brands present opportunities for disruptive innovation in design, marketing and sales.
2. Footwear - Incorporating typically feminine design elements into men's footwear presents a new market segment with disruptive innovation potential.
3. Textile Manufacturing - The demand for quality materials that can support fashion innovation continues to present new opportunities for developing cutting-edge textiles and manufacturing techniques.