Co-branded products have grown immensely in popularity as brands seek to make new offerings more applicable for shoppers, which has products like the Burts Chips Jim Beam Original BBQ Crisps coming about.
The chips are infused with the authentic taste of Jim Beam bourbon to add an unexpectedly flavorful experience for consumers to enjoy that is also gluten-free and made without MSG, artificial flavorings or colors. The chips have been developed in response to consumer preferences, being that BBQ is one of the most widely applicable flavors across a number of different markets.
The Burts Chips Jim Beam Original BBQ Crisps are set to be available in a wide array of retail establishments, online and through specialty wholesalers.
Bourbon-Infused Snack Chips
The Burts Chips Jim Beam Original BBQ Crisps are Flavorful
Trend Themes
1. Co-branded Products - Opportunity for brands to collaborate and create new offerings that appeal to a wider audience.
2. Flavor Innovation - Opportunity to infuse popular alcoholic beverage flavors into snack products for a unique taste experience.
3. Health-conscious Snacking - Opportunity to cater to consumers looking for gluten-free and clean-label snacks that still offer delicious flavors.
Industry Implications
1. Food and Beverage - Opportunity for food brands to collaborate with alcohol brands to create innovative and flavorful snack products.
2. Retail - Opportunity for retailers to stock and promote co-branded snack products to cater to diverse consumer preferences.
3. Wholesale - Opportunity for specialty wholesalers to distribute unique and exclusive co-branded snack products to retailers.