'Mine77' is the name given to the Burton unisex collection for the Summer 2019 season. The capsule contains a total of 10 pieces, each one sporting a baggy and comfort-focused silhouette. The color palette that the brand utilized for this drop is eclectic — from the slouchy monochromatic hoodies in blue and in pink to the tie-dye-style cargo pants and the red corduroy button-up shirt with subtle beige detailing.
The Mine77 Burton unisex collection also exhibits a strong "diversity in fabrication." This is best represented through the utilization of "upcycled salvage flannel" and "digitally printed nylon." Through this launch, the brand plays into the movement of genderless clothing in a very positive, comfort-focused and style-forward way. The garments that are available through the Burton unisex range will be up for purchase starting July 15th.
Genderless Comfort-Focused Streetwear
The Burton Unisex Drop is Experimental with Fabrication
Trend Themes
1. Genderless Clothing - Opportunity for brands to tap into the growing movement of genderless clothing and create comfortable and stylish garments for all.
2. Comfort-focused Silhouette - Potential for designing clothing with a baggy and comfort-focused silhouette to meet the demand for comfortable and relaxed streetwear.
3. Upcycled Fabrication - Opportunity to incorporate sustainability by using upcycled salvage flannel and digitally printed nylon in clothing collections.
Industry Implications
1. Fashion - Fashion brands can embrace genderless clothing and comfort-focused silhouettes to appeal to a wider range of consumers.
2. Textile - Textile businesses can explore upcycled fabrication techniques to produce sustainable materials for clothing and outdoor gear.
3. Retail - Retailers can offer genderless and comfort-focused streetwear options to cater to the evolving preferences of fashion-conscious consumers.