The new Dunkin' Burrito Bowls have been unveiled by the QSR brand as an option for time-poor consumers to pick up when looking to refuel out of the house. The menu item is being introduced as part of the brands Fall 2019 menu and features an ultra-convenient profile that can be easily eaten while on-the-go.
The Dunkin' Burrito Bowls are available in two flavor options including the Fire Roasted Veggie Bowl and the Chorizo Bowl which are both made with eggs, while the former is free of added meat and the latter features diced chorizo. Brown rice, cheese and various veggies are infused into each recipe to make them a complete snack or small meal option for consumers to choose.
Conveniently Cupped QSR Meals
The New Dunkin' Burrito Bowls Come in Two Flavor Options
Trend Themes
1. On-the-go Meals - The trend of convenient, easily portable meals for time-poor consumers presents opportunities for innovative packaging and unique flavor profiles.
2. Customizable Snacks - The rise of customizable snack options allows consumers to tailor their meals to their specific dietary preferences and flavor preferences.
3. Plant-based Options - The demand for plant-based meals and snacks provides opportunities for brands to create delicious and nutritious options that cater to vegan and vegetarian consumers.
Industry Implications
1. Quick-service Restaurants - QSR brands can innovate by introducing new and exciting on-the-go meal options to cater to time-poor consumers.
2. Food Packaging Industry - The need for practical and sustainable packaging for on-the-go meals presents opportunities for the food packaging industry to develop innovative solutions.
3. Plant-based Food Industry - The plant-based food industry can explore new flavors and textures to cater to the growing demand for plant-based meal and snack options.