This Burger King vote is being run by the QSR brand to provide fans with the opportunity to have their say with which menu item they'd like to see make a triumphant return. The voting is being opened to Royal Perks members who can find it available exclusively in the BK app where they can choose between the Ghost Pepper Whopper or the Ghost Pepper Chicken Fries. The vote will culminate with a winner being crowned sometime in the near future and will likely see the winning menu item making its way to participating locations this fall.
The Burger King vote follows on the success of QSR brands taking to the consumer to better understand their preferences and give them the chance to have their voice be heard.
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Trend Themes
1. Consumer Preferences - QSR brands are increasingly empowering consumers by allowing them to vote on menu items, providing opportunities for consumer-driven innovation.
2. Exclusivity in Apps - The use of exclusive mobile apps for voting gives QSR brands the chance to engage with their loyal customers and create a unique experience.
3. Seasonal Offerings - QSR brands are leveraging consumer voting to introduce limited-time menu items, capitalizing on the appeal of temporary exclusivity.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR brands can use consumer-driven menu offerings to increase customer engagement and satisfaction, leading to potential business growth.
2. Mobile App Development - The development of exclusive mobile apps for voting can present opportunities for app developers to collaborate with QSR brands and create innovative solutions.
3. Food Manufacturing - The demand for seasonal, consumer-voted menu items can create opportunities for food manufacturers to create unique products and supply QSR brands.