Burger King launched the first ever burger made for sharing, a food equivalent to the much loved six pack of beer.
The BK Burger 6 Pack is comprised of one big Aberdeen Angus burger inside six rolls which are stuck together. This allow consumers to tear off portions depending on their preferences. In one pair the burger is topped with ketchup, the second has a cheese topping, and the third bacon and cheese. BK has also been rumoured to be considering launching burgers featuring exotic ingredients such as tiger prawns and guacamole.
The six pack is also linked to a BK Have It Your Way football viral which is interestingly sexist...
Share Burgers
BK Six Pack + Sexist Commercial
Trend Themes
1. Shared Food - The trend of shared food experiences is growing, opening up opportunities for restaurants to create innovative shared menu items.
2. Customized Burgers - The demand for personalized food options is driving the development of customizable burger options, providing opportunities for burger chains to offer unique toppings and combinations.
3. Exotic Ingredients - The use of exotic and adventurous ingredients in burger creations is gaining popularity, presenting opportunities for burger chains to attract customers with unique and bold flavors.
Industry Implications
1. Fast Food - The fast food industry can capitalize on the trend of shared food experiences by creating innovative shared menu items that cater to the changing preferences of customers.
2. Restaurant - Restaurants can tap into the trend of customized burgers by offering a variety of toppings and combinations that allow customers to create their own unique burger creations.
3. Food Service - Food service providers can explore the trend of incorporating exotic ingredients in their offerings, providing customers with new and adventurous flavors that stand out from traditional options.